I have tried to explain this in extremely simple language from a layman’s perspective. Now that you know what SEO is all about, it’s time to know the importance of content in SEO. SEO techniques involve using targeted keywords in the content, restructuring the website to make it more search engine friendly, building back links, and using quality internet marketing techniques to get a steady flow of traffic to your website. Now, first and foremost comes the content. I am sure you have heard the phrase, ‘Content is king’. Here’s why it is one of the truest statements that you would have ever heard.
It’s all about keywords
Picture this. Mr. White who lives in Staten Island, New York wants to throw a party for his 8 year old son. He plans to hire an event management company for the party. A friend of his suggests to him to look up online. So he logs on to Google and searches for ‘Event Management Companies’. The search engine instantly pulls up a huge list of websites. But wait, most of these are irrelevant. Some of the companies are located in places as far as China. That’s not what he was looking for. So he refines the search and searches for ‘Event management, Staten Island’ and Bingo. He gets a list of event companies in Staten Island offering complete event management services. You see, a change in keyword brought about a huge change in the kind of search results that he got. This is what SEO content can do. The websites that Mr. White got in the second search attempt have targeted SEO keywords like ‘Event Management Staten Island’, ‘Staten Island event services’ and so on and so forth.
While using targeted keywords can bring about a huge change in the search results, the content writer has to be extremely careful while using it. There is a very thin line between using and abusing keywords. Keyword stuffing is considered to be spam and many search engines have a zero tolerance policy against keyword spamming.
The content will be written for web users but with search engines in mind. Simple, isn’t it?
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